Luma

My partners in the United States are the people behind LegalSoft, the US legal-software company I worked with from 2018 to January 2025. They already do this work for a lot of law firms, and they needed all of it in one place.

A firm starts by talking to an onboarding assistant. It asks about the practice, the offices and the people, and imports what it can from the firm's old website. From that, Luma builds the new site, and then it keeps working: it writes blog posts, finds and fixes search problems on the site, makes short videos and prepares social posts. Every social post is checked against the advertising rules of the states where the firm practises before it is scheduled. The site's contact forms collect new leads. The firm itself does almost nothing. Our team reviews every change before it goes live, and the firm can review it too whenever it wants. Once a month, someone at the firm looks over the coming month's social posts and signs off.

I am building it: the platform, and the AI agents that work inside it. The hard part is trust. If software is going to change a law firm's public website without a person typing the change, every change has to be something a person can see, approve and undo. So each firm's website keeps its full history, every version that reaches the public is one our team has reviewed, and no firm can ever see another firm's information.

It is not in production yet. Firm websites are being built on it from start to finish in testing, and ads are the next piece.