Sorting Hat
A Persian Hogwarts sorting quiz, run as a Fantazio campaign
Sorting Hat is a Persian-language version of the Harry Potter sorting quiz, at sortinghat.ir, that Fantazio ran as a marketing campaign. Fans answer a series of questions, get sorted into a Hogwarts house with its own artwork, and share the result.
sortinghat.ir
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Fantazio sells merchandise for fans of films, fantasy and books, and over its first ten years Harry Potter made up two thirds of everything it sold. Pottermore, the official Harry Potter website, had a Sorting Hat quiz. We translated it, rewrote it for a Persian audience and ran it as a Fantazio campaign.
A fan signs up with their phone number, answers the questions one step at a time, and lands on their house page, with the house's artwork and posts ready to share on Instagram. Inviting friends is built into the flow, so the quiz could spread.
I built the part fans see. It is made for a phone and reads right to left, in Persian from the first screen to the last, and it took twelve days from the first line of code to launch.
The questions
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Being sorted
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It went live in October 2021.
The result, ready to share
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The house posts for Instagram
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Under the hood
A React app with phone-code sign-up, Persian typefaces and right-to-left layout throughout, installable as a web app.
Integrations
- PrestaShop